Articles

The weddings and honeymoon market has evolved drastically over the last 80 years, yet there are many aspects that remain the same. A wedding, which is really the "formality" of the union of a couple, was practiced by all, including the... [more]

Weddings are an extension of everyday life, so there is simply no fear that this market will ever go away. It is the dream of most women to have that Cinderella day of being the belle at the ball. Hence, the revenues generated from this... [more]

According to The Wedding Report-the leading authority on bridal data in the U.S.-the bridal market continues to show some resiliency in terms of spending. Average expenditure in 2009 was $19,581 and now, in 2010, it is $21,632. While it is... [more]

From money to pop culture to politics, every generation has its defining traits. But there’s one tradition that hasn’t lost any ground when it comes to inspiration and commitment-the bond of marriage, and with it a multibillion-dollar market... [more]

Thank you everyone for the overwhelming response to the last article, "Travel Agents: A Necessity in the Bridal Market.” I have added you all to my database, so I will always have a professional travel provider on... [more]

The bridal season is in full swing with an abundance of bridal shows almost every week. Most of the shows I attend are jam-packed. The profile is mixed from the young and starry-eyed to the mature and veteran. Everyone has just one objective... [more]

What triggers being "ready to buy” more than anything else? A life event! And there is one that triggers purchasing more than ever-getting engaged, tying the knot and going on a honeymoon... [more]

The highly competitive arena that is now the wedding and honeymoon industry is brimming with excitement. Bridal shows across the country have seen a surge in the number of attendees... [more]

The honeymoon, considered the vacation of a lifetime, delivers year-round travelers with more money to spend and longer stays at a hotel/destination. This is the easiest of "travel sales”... [more]

According to The Wedding Report, the wedding market value in 2009 was a whopping $56.8 billion. Once she says yes, the date is set and the family goes on a spending spree. For you-the agent or travel service... [more]

With over 2 million American couples opting for this tradition, the coming together of a man and woman in marriage generates niche markets for every service provider, from the photographer who shoots the event to... [more]

Our friend Jacqueline Johnson shares her expert advice in selling wedding travel in her first column of the year. Enjoy. Let me begin by wishing everyone a happy, healthy and prosperous New Year... [more]

Happy New Year! The wedding & honeymoon market is in high gear, this being the period when most couples choose to get engaged. For those interested in a portion of more than $100 billion that will be spent... [more]

Today, I digress from the usual wedding and honeymoon to another niche market with tremendous buying power-LGBT leisure travelers (Lesbian, Gay, Bisexual and Transgender)... [more]

With the web-savvy generation heading to the chapel, the surge in the number of wedding websites comes as no surprise. Surfing aficionados or not, brides have free, personalized, interactive... [more]

Destination weddings, the fastest growing segment of the travel industry, is a great opportunity for agents to increase their revenue stream. Approximately 16 percent couples opt for a destination... [more]

May and June were exciting, as observations and predictions provided more insight into consumer travel behavior. The weddings and honeymoons market also underwent many changes. So what is happening? The... [more]

What makes a great destination wedding or honeymoon travel agent? Expert Jacqueline Johnson shares her tips. Knowledge: Nothing beats the knowledge of a destination, hotel, cruise line or transportation... [more]

The biggest challenge in any company or category is reaching new customers and increasing sales.  One event that triggers purchasing more than every before or ever again is becoming engaged: getting married... [more]

Press Room

CTO Foundation

The Caribbean Tourism Organization Foundation relies on the generosity of individuals and select Corporations to provide much needed revenue for the education of Caribbean Nationals who wish to... [more]

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