The engagement season is well underway and so are the proliferation of bridal shows. My own experience is that the shows are attracting a great many brides and so this is just another avenue for Destinations, Hotels, and Service Providers to reach this ‘must buy’ market.
I am always in awe of entrepreneurs who give their all to the industry. One such entrepreneur is Lisa Jones-Smith who began her career at Libgo Travel. Her tenure with this well know retail travel company lasted 18 years, and she held many positions within the company finally receiving the much coveted Presidents Award for top sales growth consecutively.
Lisa is the Founder and Executive Director of Worldwide Group Travel LLC, a successful online travel business. Worldwide Group Travel LLC specializes in all aspects of group travel and destination wedding planning. Under Lisa’s leadership, her company has expanded to include all countries of the Caribbean offering a diversity of products, from honeymoon to premium travel specials.
To add to the continued growth of her company, a natural extension was the development of bridal shows; hence the new division – Destination Weddings Expo. The first Destination Weddings Expo was held on March 29, 2009 in New York, followed by Philadelphia and Baltimore in October. These shows attracted major brands such as Sandals, Palace Resorts, Palladium Resorts, American Airlines and Air Jamaica. Sponsoring this event was none other than the Jamaica Tourist Board.
The new season starts off on March 21, 2010 at the Sheraton LaGuardia East in New York and will be followed by Philadelphia and Baltimore in Fall. To learn more about Destination Weddings Expo please visit http://www.destinationweddingsexpo.com. The Worldwide Group Travel team comprises of a number of agents who are committed to excellence.
I strongly feel that this is part of my responsibility as one who provides Wedding Market Solutions to inform and educate as to the options and products available in the wedding & honeymoon industry. The Caribbean Wedding & Honeymoon Industry should have a strong presence at these shows to further garner a greater share of this lucrative business.